Most marketing falls into three main categories. undifferentiated marketing, differentiated marketing, concentrated marketing and Micro marketing. LAST UPDATED: 11.07.13. In an undifferentiated marketing also known as Mass marketing, a firm typically ignores individual segment differences and targets the whole market with mainly one offering. This strategy employs a single marketing mix – one product, one price, one placement and a single promotional effort – to reach the maximum number of consumers in that target market. Undifferentiated marketing can be seen every day. Unless you’re a big corporation selling a product with mass appeal, I don’t see any benefit to so-called undifferentiated marketing strategy. 10+ Mass Marketing Examples. In Mass Marketing, the market coverage strategy essentially ignores the market segment differences and goes after the whole market with one offer. Concentrated marketing focuses the entire marketing on only one market segment. For example, a candy company may differentiate their candy by improving the taste or using healthier ingredients. Some of the differences among these types of marketing are disputable. I had skill, but I wasn’t Bill Gates. Mass flyer and promotional card distribution is a common example of undifferentiated marketing. Differentiated target marketing is a process that occurs when an organization simultaneously pursues several different market segments, usually with a different strategy for each. Undifferentiated marketing is also known as mass marketing, which consists of ignoring any of the market segments and presenting the same product / service to the entire market that you are targeting.There are very few brands in the market which are using undifferentiated marketing. Differentiation strategy allows a company to compete in the market with something other than lower prices. In other definitions, it can cover a company that develops variations on a product to cover these different segments. Undifferentiated marketing came to prominence concurrently with the emergence of mass production in the late 19th and early 20th century, as factories specialized in building large quantities of a single, undifferentiated product. Differentiated marketing aims to create a highly specialized product or service that appeals to a smaller group of people. Undifferentiated Print Marketing. Usually the idea is to broadcast the message with an aim to reach the largest number of people possible. When I first started establishing my service business (software development) I stopped and asked myself what made me different from the average Joe Programmer. By keeping a marketing message very general, it may be harder to resonate with customers. The main drawbacks of undifferentiated marketing are that it can lose focus and be wasteful. It would also fail to appeal to flyers who wanted a "no-frills" service where low prices was the key. One example would be a drinks company that developed a low-calorie version of its product to appeal to the health market. Niche marketing chooses a small segment provided it’s a profitable segment. Differentiation refers to a wide variety of teaching techniques and lesson adaptations that educators use to instruct a diverse group of students, with diverse learning needs, in the same course, classroom, or learning environment. I believe that a marketing plan will better position any business for success, enabling them to make the most of any opportunity while avoiding potential pitfalls. It emphasizes on designing a marketing program for a product or a service with a superior image that can be sold to broadest number of buyers through mass distribution and mass communication channels. 1. In an undifferentiated marketing also known as Mass marketing, a firm typically ignores individual segment differences and targets the whole market with mainly one offering. @Charred - I don’t know much about a marketing plan—but I think that in marketing branding has to be more important than anything else, especially in today’s business climate where everyone is online. It is sometimes known as mass marketing.Most marketing falls into three main categories. Other examples are furniture, artwork, automobiles, residential communities, cola drinks and personal computers. Mass marketing is an undifferentiated marketing strategy in which the organization decides to ignore niche marketing, market segments and attempts to appeal to the entire market with one strategy or one offer. Such products complete only on the basis of price and availability, and require highlighted perceived differences to achieve differentiation.