This policy applies to undergraduate, graduate and professional programs. The assignments apply to all competencies except as noted. Review the course syllabus, connect with the instructor and classmates in the discussion portal. Note that certain assignments are designated based on the competence for which a student is registered. After completing this course, you will be able to: In this course, you will develop the following competencies: Understands and can apply the principles of effective intercultural communication. Welcome to Customer Insights: Quantitative Techniques, 3.1 Categories for New Product Development, 4.1 New Product Development Process: Stage-Gate, Construction Engineering and Management Certificate, Machine Learning for Analytics Certificate, Innovation Management & Entrepreneurship Certificate, Sustainabaility and Development Certificate, Spatial Data Analysis and Visualization Certificate, Master's of Innovation & Entrepreneurship. The first three modules will provide the foundations to help learners identify creative solutions to problems using a design thinking framework, introduced in Module 4. Your final grade will be based on performance and completion of the assignments that are required. Will I earn university credit for completing the Course? As such, these activities qualify as "research" with "human subjects" and are subject to University and Federal guidelines. The Dean of Students Office (DOS) helps students in navigating the university, particularly during difficult situations, such as personal, financial, medical, and/or family crises. To complete the course, you must complete each of the assignments as described in the course and submit them to your instructor by the assigned deadline. Create a positive online community by offering assistance and support to other participants. Students planning to attend graduate school may also prefer letter grades to Pass/Fail assessments. If you have any problems with your technology, or if you need to improve your reading or writing skills, it may take even longer. Learners will experience the idea creation process and then apply the role of surveys for evaluating consumer responses to an idea before introducing a product to market. Lincoln Park Campus: Student Center 370. If you take a course in audit mode, you will be able to see most course materials for free. Please note:There are three SNL courses within the BA curriculum that are always assessed on a Pass/Fail basis: Foundations of Adult Learning (course number LL 250; competences L-2 and F-1), Advanced Project (course number FA 303; competences F-11 and F-12) and Summit Seminar (course number LL 390; competence L-12). The thoroughness with which questions are answered (including use of supporting facts/explanations, original ideas and use of resources), The clarity and organization with which information is presented including use of appropriate grammar, The appropriate use of required format, as stated in an assignment's directions, Timely submission, so that due dates are met. Based on development of consumer behavior insights through research, strategies for communication are developed. Word revision tools will be used to correct student work. 2.2 Consumer Research & Product Ideas Discussion, Week 3, Module 3: Consumer Motivation and Reference Groups, Read Chapter 3 pages 54-67, 71-82 Develop strategies for effective intercultural advertising messages for members of different cultural and sub-cultural segments. We are committed to your success as a DePaul student. Check with your institution to learn more. It is not their responsibility to make sure you log in regularly and submit your assignments. Please feel free to contact us. DRAFT SYLLABUS July 14, 2014 (Subject to minor revisions) B8607 Strategic Consumer Insight Professor Pham Fall 2014 Professor: Michel T. Pham Office: 515 Uris Hall Phone: 212-854-3472 Fax: 212-854-7647 Class times: Tuesdays 2:15-5:30PM (Uris 330) Office Hours: Mondays 1:00-2:00PM Please refer to your Student Handbook for further details. As instructor, s/he will read all postings to the general discussion forums on a daily basis but may not choose to respond to each posting. ©2010 School for New Learning, DePaul University. Offered by University of Illinois at Urbana-Champaign. See the Incomplete Grade Contract Form. Concept testing identifies perceptions, wants, and needs of a product or service as the foundation of targeting and positioning a product in the marketplace. For courses that meet fewer than ten weeks of the quarter, this request must be made by the beginning of the third week of the course. If you find yourself getting behind, please contact the instructor immediately. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. Extra attention is needed in online dialogue for these reasons. Start instantly and learn at your own schedule. Conduct that is punishable under the Academic Integrity Policy could result in additional disciplinary actions by other university officials and possible civil or criminal prosecution. To maximize your participation grade, each question that is posed by the instructor should be addressed in an insightful manner. A decision-making framework is used to create communication strategies. Die neue Folge der Serie „10 Praxis-Tipps“ zeigt, wie Consumer Insights generiert werden können. This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. Read Chapter 4 pages  88-93,101-116, Read Chapter 5 pages 122-133, 140-141 This second module will explore a method for quantifying the customer benefits, customer values, and the trade-off they are willing to make between the price of the product and desired features of the product or service. The intent of the Incomplete grade is to allow students extra time to complete their final assignments. Various topic are assessed including: how consumer knowledge is collected, market segmentation, cultural and media influences on behavior, persuasive communication and development of consumer-oriented strategies. NOTE: In the case of a student who has applied for graduation and who has been approved for an Incomplete in his or her final term, the incomplete must be resolved within the four-week grace period before final degree certification. SNL welcomes the perspectives and encourages the participation of all DePaul students, and students who take this course should respect and be mindful of SNL's mission in supporting a diverse and inclusive environment. Student learning will be assessed based on participation in discussion forums, a research report, communication strategy analysis, case analyses, exercises, one collaborative analysis and a summary perspective statement. Dabei kommt den Treibern der Kundenbindung besondere Bedeutung zu, da … Text does not carry the tone and nuances of face-to-face conversations. Consumer Insights wird damit zur Schlüsselqualifikation erfolgreicher Unternehmen. Your instructor's role in this course is that of a discussion facilitator and learning advisor. Read Chapter 7. This course will highlight the potential of quantitative marketing research for assessing new product opportunities. E-mail communications with the instructor are the preferred and primary format. Absence Notifications to faculty, Late Withdrawals, and Community Resource Referrals, support students both in and outside of the classroom. Identify and apply design elements and principles to create original images and advertisements that meet effective design and strategic requirments .